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Advertising Advocate: Turning family and friends into walking billboards

Published: 2 years 259 days ago
" Developing your contacts into ‘advertising advocates’ is a cost effective method to attract new business opportunities, create a Mega-Pipe, and lesson your need to conduct lengthy prospecting excursions.
"

Unless you are an orphan, you probably have biological connections with others in the human race.  Aunts, uncles, mothers, fathers, sisters, brothers, cousins.

Family.

And unless you are the grumpiest, most disreputable person in town, you will have non-biological connections to go along with family.  Best friends, neighbors, fellow workers, even customers.

Friends.

Here is an interesting fact based upon responses from agents using the iProcess sales system:  the average agent has in excess of 270 relationships consisting of family, friends and their constituent sub-sets.

When is an employee NOT an employee?Human Billboards

Down the road many agents hire sales people to grow their business.  That’s probably how your processing relationship grew to become as large as they are today if you go back a few dozen years.  Many agents tell us they hope to grow within the next twelve to eighteen months.

Our response – why not recruit people to ‘advertise’ your services, in essence ‘selling your abilities’ before you ever actually hire your first sub agent?

After all, you have to learn to walk before you can run!

Developing your contacts into ‘advertising advocates’ is a cost effective method to attract new business opportunities, create a Mega-Pipe, and lesson your need to conduct lengthy prospecting excursions.

“I get by with a little help from my friends”

The Beatles pegged it, if you are familiar with the song.  Take a few minutes to reach out to those you know to create your advertising advocates.  Here are three simple steps to get you started:

Step 1 – Create a Natural Market
Step 2 – Separate those who will ‘buy’ from those who will ‘testify’
Step 3 – Identify HOW your advertising advocate will work for you

The first step is to identify your relationships.  Using an excel spread sheet or CRM software will help you manage the data.  Don’t be stingy – list everyone no matter how strong or casual the relationship.  This stage is all about names, numbers, and what relationship you maintain.

The second step revolves around how you will sort them by relationship, and then writing down how you will employ these relationships in furthering your business.  Set aside those who you plan to ‘sell’ to – we will cover that later.  In this list you want those people who will be used to spread the word about you, your company, and who will open doors for you to uncover sales opportunities.

The third step is writing down how each person can help you based upon your relationship.  Perhaps your uncle Terry is a member of the local networking group and he can help you become a member.  Do you think he will float your boat?  Probably.  Perhaps your wife’s dentist will be happy to discuss their payment processing concerns with you.  The list goes on and on…

iProcess has developed a system to help agents create natural markets, sort the relationships based upon specific criteria, and manage the outreach process to develop maximum opportunity to create a Mega-Pipe of warm and effective referrals.

For those of you looking to create an army of advertising advocates (and for the most part, these are un-paid positions which is a god-send when monies are tight), click here.

If you would like to learn more about iProcess, click the link below.  We are not an ISO – we are a relationship that CAN help you succeed in the merchant services space.

Give us a call or check us out at www.iprocess.biz

iProcess – Sell Payment Processing like a PRO.

 



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