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Chapter 1 - Simple and Complex Sale

Transitioning to the card payments industry is often a two-edged sword: potentially a financially rewarding endeavor, yet often difficult for the sales professional new to an unfamiliar industry. This program is designed to assist both new and seasoned veterans attain true financial success by employing a simple and effective sales process.

SIMPLE AND COMPLEX SALES 

Most sales fall into two general categories: simple (commodity) and complex (non-commodity). Understanding the differences between the two will provide valuable insights into how purchasing decisions are made. 

WHAT INFLUENCES A SALE? 

Knowing the differences between sales is important. Being able to INFLUENCE the sale is critical when you are trying to write deals. We will look at the five elements which affect the sales process and discuss how each fills a key role in consummating a sale. 

INTRODUCTION OF THE SALES CONSULTANT MODEL 

Once we establish the types of sales and the process that drives sales decisions, we can look at the role ‘sales consultants’, specifically ‘sales facilitators’, provide in purchasing decisions. We will set the stage for an effective action strategy that we will discuss in the coming chapters. 

“Day by day, what you do is who you become.” - Heraclitus 

If your goal is to sell bank card solutions and earn a terrific income, it’s best to take a moment to understand how sales decisions are made. 

There are two types of sales in the iProcess world - simple and complex. 

Sell. To persuade or induce someone to buy something. To transfer goods or render services in exchange for money. 

Let’s keep it simple and stay away from processing for the moment. Imagine popping into the store to buy groceries…eggs, milk and bread. Then imagine making an offer on your first home..... 

iPros have access to all of the Pathfinder modules.  Join today!

iProcess - Sell Payment Processing Like a Pro!