Before taking the plunge, aren’t you the least bit interested in learning more about the bank card world? Unless you are a banker, there are probably many things to learn regarding the industry. How card processing came about, who processes the actual transaction, what influences processing costs. These items will be covered in the next four chapters.
You, me, and most every adult in the United States is in a scandalous affair. With their credit card! What are the 5 key benefits that attract consumers and merchants alike? How can this knowledge help your sales efforts?
There are only two types of people in the processing word. Those who use credit cards and those who accept them. Many times one person can be both! We will take a look at the needs, concerns and issues of each, and see how one influences the other.
Our final topic of conversation is in introduction to how payment cards are processed. We will track the dollars from consumer to merchant, and demystify the process. Thus armed, you will better understand the value which you will bring to the merchant, from both a financial and service perspective.