Climate: SWOT (Strength, Weakness, Opportunity and Threat)
servicing the Civic, Fraternal and Social Associations vertical market
are dealing with an industry whose primary strength as a processing
opportunity lies in their customers desire to pay with credit cards.
and in the fact that recurring billing is a key factor in business
sales. Historically, business owners within this vertical
showed indifference to the use of credit cards by customers.
the payment climate . . .