Climate: SWOT (Strength, Weakness, Opportunity and Threat)
Agents servicing the Auto Supply Stores vertical market are
dealing with an industry whose primary strength as a processing
opportunity lies in the increase of add-on sales as cash in hand isn’t
a limiting factor and in their customers desire to pay with credit
cards. Historically, business owners within this vertical market have
embraced the acceptance the use of credit cards by customers. Today,
the payment climate reflects a willingness for businesses to promote
towards payment processing.
Many business owners who do not accept card payments cite two
key concerns regarding card payments in general: ....