I know a lot about cars, man. I can look at any car's
headlights and tell you exactly which way it's coming. - Mitch Hedberg
This vertical market is attractive to sales professionals for many
reasons. Large volumes, a multitude of services, and every
town has its fair share of dealers. Be prepared.
The business owners receive sales inquiries daily. Savings is
a key concern, followed closely by competency and
credentials. Two key speaking points are loyalty programs to
drive repeat service opportunities is a plus, and revamping or even
instituting an online web based payment solution for parts sales.
Climate: SWOT (Strength, Weakness, Opportunity and Threat)
Agents servicing the Auto and Truck Dealers (Exclusively Used)
vertical market are dealing with an industry whose primary strength as
a processing opportunity lies in . . .