Climate: SWOT (Strength, Weakness, Opportunity and Threat)
Agents servicing the Automotive Service Shops vertical market
are dealing with an industry whose primary strength as a processing
opportunity lies in the increase of add-on sales as cash in hand isn’t
a limiting factor and in opportunities to reduce overhead costs
associated with cash payments such as employee theft, clerical
mistakes, and payroll requirements to manage cash and check
transactions. Historically, business owners within this
vertical market have showed indifference to the use of credit cards by
customers. Today, the payment climate reflects a willingness
for businesses to promote towards payment processing.
Many business owners who do not accept card payments cite two
key concerns regarding card payments in general: ...