Climate: SWOT (Strength, Weakness, Opportunity and Threat)
Agents servicing the Opticians vertical market are dealing
with an industry whose primary strength as a processing opportunity
lies in a recent adoption of accepting credit cards for payments due to
the advent of new technologies and increased pressure from customers
who prefer to use credit and debit cards and in large ticket sales
driving credit card transactions over cash and check.
Historically, business owners within this vertical market...