Retail is the birthplace of processing, and as such, offers the largest array of vertical markets. Thus, this section has been split into two sub categories – Retail Products and retail services.
- Retail-products is an extremely broad category that contains tens of thousands, perhaps more, of business opportunities. From WalMart, Target and J.C. Penney’s to your local jeweler, any retail business selling products to customers can fit within this vertical market
The services one may wish to discuss are equally broad. Not only electronic payments, but also gift and loyalty products, check guarantee, and virtually every type of equipment solution may apply to these businesses.
A unique opportunity when servicing businesses in this vertical market is for you to become a member of any association that exists to service the merchant. Such a membership offers several benefits, such as credibility and lead lists.
Becoming a featured business relationship and even a recommended provider of services can help you grow your vertical market proficiency by leaps and bounds.
One last piece of advise - do not invest significant time or energy on the larger national accounts unless you have a unique advantage that will bring you to the top decision makers. Businesses such as WalMart have legions of followers bidding for an opportunity to win their business.
There are literally tens of thousands of opportunities in this vertical market beyond the national accounts that exists – go pick a vertical market and become the pro they are seeking!